Digital Marketing Strategy Tips
1 – Know What You’re Talking About
In order to fully understand the process of digital marketing optimization, you need to know exactly what we’re talking about. Digital marketing tip number one is to get up to speed on our list of Must-Know Digital Marketing Terms.
2 – Develop a POWERFUL Digital Marketing Strategy
When it comes to digital marketing, a strategy is the foundation of all your efforts. Every marketing action you take should tie back to your strategy and each should work as collaborative elements of a skillful marketing machine.
Unfortunately, what most marketers refer to as a “strategy” is actually just an amalgam of individual tactics. Digital marketing tip number two is to better understand the importance of developing your own powerful strategy and use it to build a fully functional inbound sales funnel that drives sales.
3 – Keep Your Digital Marketing Strategy Relevant
Once you’ve established a powerful digital marketing strategy, you’re good to go, right? Not really. You should consider your strategy to be a living document that is continually updated based on new information.
Our third digital marketing tip is to always keep your strategy relevant to deliver optimal outcomes for your company.
4 – Regularly Assess Business Performance
The performance of your marketing goes beyond the strategy that you implement. In order to determine how your marketing program is impacting your company, be sure to regularly assess your business performance and truly understand where your business is heading.
5 – Nurture Leads Through Their Buyer’s Journey
To develop a highly effective marketing machine, you’ll need to reach your customers earlier in their buying journey than most companies do. In doing this, you’ll be able to nurture them towards a conversion rather than losing them amongst the noise of pushy sales copy and ads.
Understanding your unique buyer’s journey and how to approach customers at each individual stage is critical, and rounds out digital marketing tip number 5.
6 – Focus on Results
Nothing you do matters if it isn’t generating results that meet the long-term goals of your company, which is why focusing on results above all other metrics is our next tip.
Our guide on results-based marketing explains exactly how to push beyond the limits of traditional marketing metrics (and most marketers’ comfort zones) to deliver the best possible outcomes and move the needle more than ever before. Don’t miss it!
7 – Prioritize Quick Wins
When it comes to getting the biggest marketing bang for your buck, so to speak, seek out quick wins. Your marketing program likely has at least a few tweaks that could be made to deliver a positive impact on FAST.
As you might have guessed, we have a guide dedicated to discovering quick wins in your company. This may be our seventh digital marketing tip, but it’s a great place to start when starting to actually execute your strategy.
8 – Make Decisions Based on Data
Too many marketers are simply going through the motions because they “know” that the actions they’re taking are what they’re “supposed” to be doing. If you’re not seeing positive feedback in your data, it’s time to make a change.
We wrote this article on data-driven marketing for exactly that reason. Read it to discover how to determine what’s working, what’s not, and what you should do about it.
9 – Regularly Audit Your Marketing Program
You built the perfect marketing machine that delivered superb results with very little input from your team, and then it all blew up. It happens to the best of us—but only if we don’t regularly audit the performance of our marketing and work to identify gaps in our marketing strategy.
That’s why digital marketing tip number 9 is to regularly audit your marketing program. You’ll learn exactly what to look for and how to stay ahead of the majority of your marketing problems
